If you have ever tried to influence or persuade someone to your way of thinking you know that this is not always an easy task to accomplish. People are not going to pay attention to you or take you seriously enough if you do not appear to be an authority figure.
To use persuasion effectively you have to command respect from people first. So before you even attempt to convince or turn a person into doing something for you, you must work on yourself first.
This can be achieved in several different ways and one is to become knowledgeable in the area that you are planning to discuss. This may take time but if you want to be known as the go to person then taking this step is imperative.
A good example of this would be for a related business topic. You might possibly be looking for a promotion and you need to learn new skills in order to achieve this. By taking the time to learn everything you can about this skill you will gain respect and authority from your co-workers and your superiors.
Then when you are ready to persuade or influence people you will immediately command respect. People will appreciate that you know what you are talking about and that you are worth listening to.
Once you have come this far you need to learn persuasion techniques which are subtle and yet effective. This will allow you to turn your audience to either agree with your view point, or take an action that you had previously desired.
Some of these techniques include knowing what common ground you and your audience have. Depending upon how well you know these people this may require some homework on your part.
Your next step is to point out the benefits of what you are saying and how it relates to them. Any turn someone hits you with an objection you don’t ever want to get mad. Instead you must turn this negative into a positive and get the person to agree in the end.
While all of this may sound a little overwhelming learning how to persuasive to get what you want does take time. The above are just a few of the techniques you can use to gain authority and brand yourself as an expert in your business.